Please use this identifier to cite or link to this item:
https://thuvienso.dau.edu.vn:88/handle/123456789/8901Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Anderson, Kristin | - |
| dc.contributor.author | Kerr, Carol | - |
| dc.date.accessioned | 2019-01-09T08:46:57Z | - |
| dc.date.available | 2019-01-09T08:46:57Z | - |
| dc.date.issued | 2002 | - |
| dc.identifier.uri | https://thuvienso.dau.edu.vn:88/123456789/8901 | - |
| dc.description.abstract | Chapters 1 through 3 focus on the concept of CRM. Chapter 1 defines what CRM means in today’s business environment and why only organizations with clear and effective CRM strategies are destined for long-term success. Chapter 2 introduces the Customer Service/Sales Profile model, a brand new tool for understanding the dynamic relationship between stand-alone service transactions, repeat customers, and the creation of wonderful customer advocates who love to spread the good word about you and your products and services. In Chapter 3, you’ll read about issues dealing with managing service delivery and using the Customer Service/Sales Profile model....... | en_US |
| dc.language.iso | vi | en_US |
| dc.publisher | McGraw-Hill | en_US |
| dc.subject | Customer Relationship | en_US |
| dc.subject | Management Defined | en_US |
| dc.subject | Customer Relationship Management | en_US |
| dc.title | Customer Relationship Management | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Ngoại Văn | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 5582_customer_relationship_man.pdf | 2.96 MB | Adobe PDF |  View/Open |
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