Please use this identifier to cite or link to this item:
https://thuvienso.dau.edu.vn:88/handle/DHKTDN/1828| Title: | Dictionary of Marketing |
| Authors: | MBA, A. Ivanovic Collin, P.H |
| Keywords: | Marketing - Dictionaries |
| Issue Date: | 2003 |
| Publisher: | Bloomsbury |
| Citation: | third Edition |
| Abstract: | This dictionary provides the user with a comprehensive vocabulary of term used in marketing.It covers such aspects of the subject as market research, advertising, promotional aid and selling techniques. |
| URI: | https://thuvienso.dau.edu.vn:88/handle/DHKTDN/1828 |
| ISBN: | 978-1-4081-0213-8 |
| Appears in Collections: | Từ Điển |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 012.pdf Restricted Access | 3.52 MB | Adobe PDF |  View/Open Request a copy |
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