Dictionary of Marketing

Please use this identifier to cite or link to this item: https://thuvienso.dau.edu.vn:88/handle/DHKTDN/1828

Full metadata record

DC Field	Value	Language
dc.contributor.author	MBA, A. Ivanovic	-
dc.contributor.author	Collin, P.H	-
dc.date.accessioned	2013-12-05T09:18:51Z	-
dc.date.available	2013-12-05T09:18:51Z	-
dc.date.issued	2003	-
dc.identifier.citation	third Edition	vi
dc.identifier.isbn	978-1-4081-0213-8	-
dc.identifier.uri	https://thuvienso.dau.edu.vn:88/handle/DHKTDN/1828	-
dc.description.abstract	This dictionary provides the user with a comprehensive vocabulary of term used in marketing.It covers such aspects of the subject as market research, advertising, promotional aid and selling techniques.	vi
dc.language.iso	en	vi
dc.publisher	Bloomsbury	vi
dc.subject	Marketing - Dictionaries	vi
dc.title	Dictionary of Marketing	vi
dc.type	Other	vi
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