Please use this identifier to cite or link to this item:
https://thuvienso.dau.edu.vn:88/handle/DHKTDN/6041| Title: | Quản trị Marketing |
| Authors: | Philip, Kotler |
| Keywords: | Quản trị Marketing |
| Issue Date: | 2001 |
| Publisher: | University of Phoenix |
| Abstract: | Content: Marketing in the Twenty-first century. Winning marktes through strategic planning, implementation, and control. Scanning the Marketing environment. Developing new market offerings..... |
| URI: | https://thuvienso.dau.edu.vn:88/handle/DHKTDN/6041 |
| Appears in Collections: | Quản trị kinh doanh |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Quản trị Marketing.pdf Restricted Access | 3.17 MB | Adobe PDF |  View/Open Request a copy |
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