Please use this identifier to cite or link to this item:
https://thuvienso.dau.edu.vn:88/handle/DHKTDN/6281Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Haig, Matt | - |
| dc.date.accessioned | 2014-11-11T08:38:51Z | - |
| dc.date.available | 2014-11-11T08:38:51Z | - |
| dc.date.issued | 2003 | - |
| dc.identifier.issn | 0 7494 3927 0 | - |
| dc.identifier.uri | https://thuvienso.dau.edu.vn:88/handle/DHKTDN/6281 | - |
| dc.description.abstract | Introduction; Classic failures; Idea failures; Extension failures; PR failures; Culture failures; People failures; Rebranding failures; Internet and new technology failures;... | vi |
| dc.language.iso | en | vi |
| dc.publisher | Kogan Page | vi |
| dc.subject | Brand Name Products | vi |
| dc.subject | Marketing | vi |
| dc.subject | Brand choice | vi |
| dc.subject | Failures | vi |
| dc.title | Brand Failures | vi |
| dc.type | Book | vi |
| Appears in Collections: | Ngoại Văn | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Brand Failures.3243.pdf | 1.53 MB | Adobe PDF |  View/Open |
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