Please use this identifier to cite or link to this item:
https://thuvienso.dau.edu.vn:88/handle/DHKTDN/6281| Title: | Brand Failures |
| Authors: | Haig, Matt |
| Keywords: | Brand Name Products Marketing Brand choice Failures |
| Issue Date: | 2003 |
| Publisher: | Kogan Page |
| Abstract: | Introduction; Classic failures; Idea failures; Extension failures; PR failures; Culture failures; People failures; Rebranding failures; Internet and new technology failures;... |
| URI: | https://thuvienso.dau.edu.vn:88/handle/DHKTDN/6281 |
| ISSN: | 0 7494 3927 0 |
| Appears in Collections: | Ngoại Văn |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Brand Failures.3243.pdf | 1.53 MB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.