Please use this identifier to cite or link to this item:
https://thuvienso.dau.edu.vn:88/handle/DHKTDN/6388Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yaverbaum, Eric | - |
| dc.contributor.author | Bly, Bob | - |
| dc.contributor.author | Benun, LLise | - |
| dc.date.accessioned | 2014-12-06T04:06:49Z | - |
| dc.date.available | 2014-12-06T04:06:49Z | - |
| dc.date.issued | 2006 | - |
| dc.identifier.issn | 978-0471-77272-9 | - |
| dc.identifier.uri | https://thuvienso.dau.edu.vn:88/handle/DHKTDN/6388 | - |
| dc.description.abstract | Part I covers the basics; Part II discusses the process we use to create successful PR campaigns; Part III cover the PR materials you need and how to create them; Part IV you discover how to work with the media to get your material published; Part V give you power techniques for getting the media to notice and cover you; Part VI is a collection of useful tips. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Wiley Publishing, Inc | vi |
| dc.subject | Public Relation | vi |
| dc.subject | Dummies | vi |
| dc.title | Public relation for dummies 2nd edition | vi |
| dc.type | Book | vi |
| Appears in Collections: | Ngoại Văn | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Public relation for dummies 2nd edition.5755.pdf | 3.96 MB | Adobe PDF |  View/Open |
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