Please use this identifier to cite or link to this item:
https://thuvienso.dau.edu.vn:88/handle/DHKTDN/6388| Title: | Public relation for dummies 2nd edition |
| Authors: | Yaverbaum, Eric Bly, Bob Benun, LLise |
| Keywords: | Public Relation Dummies |
| Issue Date: | 2006 |
| Publisher: | Wiley Publishing, Inc |
| Abstract: | Part I covers the basics; Part II discusses the process we use to create successful PR campaigns; Part III cover the PR materials you need and how to create them; Part IV you discover how to work with the media to get your material published; Part V give you power techniques for getting the media to notice and cover you; Part VI is a collection of useful tips. |
| URI: | https://thuvienso.dau.edu.vn:88/handle/DHKTDN/6388 |
| ISSN: | 978-0471-77272-9 |
| Appears in Collections: | Ngoại Văn |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Public relation for dummies 2nd edition.5755.pdf | 3.96 MB | Adobe PDF |  View/Open |
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