Handbook of Pricing Research in Marketing

Please use this identifier to cite or link to this item: https://thuvienso.dau.edu.vn:88/handle/DHKTDN/6427

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DC Field	Value	Language
dc.contributor.author	Rao, Vithala R.	-
dc.date.accessioned	2014-12-10T04:14:01Z	-
dc.date.available	2014-12-10T04:14:01Z	-
dc.date.issued	2009	-
dc.identifier.issn	978 1 84720 240 6	-
dc.identifier.uri	https://thuvienso.dau.edu.vn:88/handle/DHKTDN/6427	-
dc.description.abstract	The Handbook divides roughly into thirds: Part I – Introduction/ Foundations, Part II – Pricing Decisions and Marketing Mix, and Part III – Special Topics, the latter emphasizing recent developments. I am also completely impressed with Vithala’s people organizational skills in making 26 chapters with 26 sets of authors and reviewers actually happen. This Handbook consists of 26 chapters and is an attempt to bring together state-of-theart research by established marketing scholars on various topics in pricing. The chapters are specifi cally written for this Handbook. The chapters cover various developments and concepts as applied to tackling pricing problems. Based on a thorough academic review, the authors have revised their initial drafts of chapters.	vi
dc.language.iso	en	vi
dc.publisher	Edward Elgar	vi
dc.subject	Marketing	vi
dc.subject	Pricing Research	vi
dc.subject	Handbook	vi
dc.title	Handbook of Pricing Research in Marketing	vi
dc.type	Book	vi
Appears in Collections:	Ngoại Văn

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