Please use this identifier to cite or link to this item:
https://thuvienso.dau.edu.vn:88/handle/DHKTDN/7652| Title: | Marketing Management Millenium Edition |
| Authors: | Philip, Kotler |
| Keywords: | Marketing Management |
| Issue Date: | 2002 |
| Publisher: | Pearson Custom |
| Abstract: | These three developments—globalization, technological advances, and deregulation—spell endless opportunities. But what is marketing and what does it have to do with these issues? |
| URI: | https://thuvienso.dau.edu.vn:88/handle/DHKTDN/7652 |
| Appears in Collections: | Quản trị kinh doanh |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Marketing manager.pdf Restricted Access | 3.17 MB | Adobe PDF |  View/Open Request a copy |
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