Please use this identifier to cite or link to this item:
https://thuvienso.dau.edu.vn:88/handle/DHKTDN/7652Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Philip, Kotler | - |
| dc.date.accessioned | 2016-09-27T02:02:52Z | - |
| dc.date.available | 2016-09-27T02:02:52Z | - |
| dc.date.issued | 2002 | - |
| dc.identifier.uri | https://thuvienso.dau.edu.vn:88/handle/DHKTDN/7652 | - |
| dc.description.abstract | These three developments—globalization, technological advances, and deregulation—spell endless opportunities. But what is marketing and what does it have to do with these issues? | vi |
| dc.language.iso | en | vi |
| dc.publisher | Pearson Custom | vi |
| dc.subject | Marketing | vi |
| dc.subject | Management | vi |
| dc.title | Marketing Management Millenium Edition | vi |
| dc.type | Book | vi |
| Appears in Collections: | Quản trị kinh doanh | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Marketing manager.pdf Restricted Access | 3.17 MB | Adobe PDF |  View/Open Request a copy |
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